You may have caught this post about a trend I've been following in the last few months. If not, the gist of it is that companies are seeing the value of creating spaces that feature designer products and materials in a real life scenario, where you can stay over multiple nights to experience it all. Update: this newspaper just reported that RH purchased a Napa Valley property to develop its own winery and resort. Tell me I'm not onto something here...
Showrooms are helpful to a point, but nothing beats using the plumbing and appliances while you're cooking dinner, or binging a TV show while sitting on a sectional sofa you've been pining for.
While the previous post covered an industry-only membership style showcase + stay, I'm seeing more and more brands offer stays to potential customers to view and use their products in a beautiful setting. Jenni Kayne Home is well on their way towards this, although I haven't yet seen an official announcement as such.
The Jenni Kayne Ranch is nestled in the hills of Santa Ynez, CA, just a few hours north of Los Angeles. The entire property is outfitted in products and materials from their furniture and home decor line. Everywhere you look, the views are just stunning.
The photos for this space are accompanied by linkable photos to the side that lead directly to the products featured. I'm just holding my breath until I see a book now button show up suddenly. Anyone up for a wine tasting tour in the Central Valley??
I mean, come on y'all...leave me on one of those loungers for a bit with a good book and I am a happy camper!
Until that property can be rented, I'll be perusing properties on the new Kindred App! This company launched publicly in April of this year, and the catch is that members are required to join as both a host and a guest. Can you say The Holiday movie vibes?!
This is house swapping at its finest - and pitched as an affordable alternative to Airbnb (remember when we were saying that about Airbnb vs hotels?). As a member, you pay an annual fee of $300, a cleaning charge for every stay and a nightly cost of $30. Guests are provided a kit of sheets, towels, and a lockbox. When a member is hosting, they are entitled to an insurance protection plan of up to $100,000 per stay and will earn travel credits. These can be used to book stays at another Kindred home at a later time.
Depending on the size of the home, those rates could be quite the steal! Obviously you have to have a home that you're willing to list as well, but I see this being a popular option for designers, since most of us are just as obsessed with our own homes are we are with yours.
If you want to read more about this concept, peruse this article and let me know if you'd ever consider doing this!